April 29, 2003

Content-as-a-Service

Phil Wainewright makes some interesting comments about "Content-as-a-service" on the LooselyCoupled website:

This is all a bit of a departure for a content site, which according to conventional wisdom ought to be trying to suck in as much traffic as possible to its own pages. But I beg to differ. I think it's wrong to think of a website as a static destination. Better to think of it as a delivery hub, the point from which you disseminate information and services over the network on demand. All of this is part of a philosophy that I like to call "content-as-a-service".
[ Phil Wainewright - Post your news to our RSS feed ]

I encountered this change of emphasis too a few weeks back when I was chatting to someone from Vignette. He said there is a definite move away from trying to suck visitors in to a web site and get them to stay. So "stickyness" is now considered bad for web sites, and the new focus is on providing efficient access paths and navigation routes - so visitors can come to a web site, find the information or perform the task they need, and then depart quickly.

Lots of short, focused visits rather than a single long visit.

The obvious next step is enabling the repurposing of that underlying content by third parties, just as Google and Amazon have done with their content services, and all sorts of unexpected possibilities will emerge.

Entry categories: Web Services
Posted by Jorgen Thelin at April 29, 2003 04:13 PM - [PermaLink]
 
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Comments
That is exactly what I wanted to do with the Open Travel Guide Project (OTG)(http://opentravelguide.org/). Once upon a time, there was only The Beaten Path (TBP)(http://www.thebeatenpath.com/), but it has fallen into disrepair and I wanted to rearchitect it. When I did I figured this would be an excellent opportunity to explore and to offer up an example of the use of portals and Web Services. So I refactored it (TBP) into two sites (OTG and TBP), where OTG was a travel content service provider and TBP was the consumer... What better way to syndicate content? Posted by: Byrne Reese on May 1, 2003 04:56 PM