January 24, 2004

The Apprentice

The Apprentice is the new TV hit show in the USA at the moment. It's an interesting new twist on the "contest" reality TV theme:

"The Apprentice" is a 15-episode unscripted drama in which 16 candidates from all walks of life, including both Ivy League MBA graduates and street entrepreneurs with no college education, will endure rigorous business tasks each week while living together in a hip Manhattan loft apartment. The tasks will test their intelligence, chutzpah and street-smarts. They will face the challenges of living in close quarters and must complete sometimes humorous, but always difficult, job assignments and will be forced to think outside the box in order to outshine each other to get to the top.

Tasks each week will incorporate various aspects of business: sales, marketing, promotions, charities, real estate deals, finance, advertising pitches and facilities management. Most of them will be assignments that executives face in their daily lives. The twist is that these teams are thrown out to the wolves of the New York business world with only a few days to complete incredibly difficult tasks, many of which have hundreds of thousands of dollars at stake. This is the ultimate corporate jungle where staying alive means using both street smarts and book smarts.

At the conclusion of each task, the winning team will be granted a lavish reward, but the losing team must report immediately to Trump's boardroom where one of them will be "fired".

The winner of the overall competition will be granted the dream job of a lifetime with The Trump Organization and a salary of $250,000.

[ Based on About The Apprentice ]

It provides a fascinating insight into the skills and working methods that are inportant in many businesses in the USA. It also creates some interesting drama along the way - and many situations that most project workers will be able to identify with.

It certainly is "The ultimate job interview"!

Entry categories: General
Posted by Jorgen Thelin at January 24, 2004 11:03 PM - [PermaLink]