What could be described as a new dimension in social networks launched today - Moogul is aiming to be the eBay of online rentals and swaps.
Unfortunately anyone living in the UK in the late 70's and early 80's will probably find it had to stop the image of the now cult TV program Multi Coloured Swap Shop popping in to their head at this point. Shudder - that's a very scary thought!.
Only time will tell whether this is the start of another Dot-Com boom, or whether these guys can create a new category of online business model. I wish them well.
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