For anyone who thinks that Microsoft doesn't do anything "innovative", then just take a look at the new live "1 vs. 100" game experience on Xbox 360!
The live interactive game show format is easy to play and really very engaging. It creates some real 'lean-forward' interest in what is going on by the players being directly involving in the gameshow, and with the chance to win spendable prize points usable on the Xbox360 Marketplace. The live human game show host definitely adds color and humorous commentary to the show atmosphere. Great entertainment with a group of friends too!
More info from the 1-vs-100 page in Xbox.com - http://www.xbox.com/en-US/games/1/1v100/
TechFlash news story: Microsoft makes game show a live video game in quest for ads
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